IDF Chief of Staff Eyal Zamir has been swept along by the populist tide, calling for action against the makers of NAZA, a documentary that presents testimony about IDF war crimes in the Gaza Strip • Had he learned from past experience, he would recognize this as an own goal • And if he devoted the same energy to a genuine examination of the military’s conduct, he might improve Israel’s image, if only slightly • Today, no public-relations campaign–and certainly no punishment of journalists or documentary filmmakers–will remove the mark of Cain stamped on Israel’s forehead for generations to come